Analytics Notes
Analytics Notes
Local source of annotations for traffic and conversion analysis. Use this file to mark site/content changes that should be considered when comparing GA4 and PostHog data.
2026-05-15 — Mobile/homepage UX and analytics instrumentation baseline
Use as pre/post comparison marker. Treat 2026-05-15 as the change/deploy day and exclude it from clean comparisons when possible.
Recommended comparison windows
- Pre: 2026-04-15 to 2026-05-14
- Post: 2026-05-16 to 2026-06-14
Changes shipped around this marker
- PostHog client-side tracking launched with EU host.
- PostHog custom events added for course applications, contact CTAs, and geo-bar interactions.
- Google Analytics MCP and PostHog MCP became available for analysis.
- Mobile homepage hero copy shortened/directened.
- Homepage content shortened to improve first-screen and first-scroll clarity.
- Homepage imagery updated.
- Mobile social proof strip added/refined.
- Mobile section spacing and above-the-fold layout tightened.
- Course descriptions tightened.
- Course pages simplified by removing “Beyond the Range” sections.
- Mobile course cards/page headings tuned.
- Mobile next-date CTA added and shortened.
Relevant commits
336a204 — Add PostHog tracking and analytics notes
09e96b1 — Optimize mobile hero section
eb797da — Optimize mobile homepage about section
36c7671 — Tighten mobile section spacing
a593618 — Add mobile social proof strip
f086f32 — Refine mobile social proof spacing
c7c16a3 — Tune mobile page headings and course cards
48706e4 — Tighten course descriptions
a11996b — Remove beyond the range sections
bfca45f — Add mobile next date CTA
bf8499f — Shorten mobile next date CTA
Metrics to compare
- Homepage landing sessions, engagement rate, bounce rate, scroll events.
- Homepage →
/courses.html progression.
/courses.html → course detail page progression.
- Course detail → Apply click progression.
- Thank-you page visits / application completions.
- Mobile vs desktop split and mobile-specific engagement.
- Source/medium quality, especially Google organic, direct, and ChatGPT referrals.
Notes
- PostHog data starts from the 2026-05-15 instrumentation point; use GA4 for historical pre-period comparisons.
- For GA4 analysis, default property is
properties/520718616.