Social Proof Audit Summary

Social Proof Audit Summary

Current State

What’s working well:

• Strong testimonials section (GROM Commander, Police Counter-Terrorism, Rogue Methods)
• Solid instructor credibility on Dawid’s bio page (20+ years, 500+ students, 10+ countries)
• Good schema.org structured data for SEO
• Instagram link exists in footer (@way.of.the.knife)

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Gaps Identified

Area	Issue
Instagram visibility	Only linked once in footer - easily missed
No feed embed	Missing opportunity to show dynamic training content
No follower count	Community size not leveraged as social proof
No UGC showcase	Student-tagged content not displayed
Limited testimonials	Only 3 text testimonials, no video
No review platforms	No Google Reviews or ratings visible
No trust badges	Certifications/verifications not displayed

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Proposed Solutions

Quick wins:

1. Add Instagram follow button with follower count in footer and/or header
2. Add “Follow @way.of.the.knife for training updates” CTA in the About Us section (after Way of the Knife mention)
3. Rotate announcement bar with Instagram promo

Medium effort:

1. Embed Instagram feed widget on homepage (below testimonials or in new section)
2. Add Instagram feed/gallery on /dawid-fajer.html instructor page
3. Create “Student Stories” section showcasing tagged posts from past courses
4. Add Instagram CTAs on course pages (“See training clips on Instagram”)

Strategic additions:

1. Video testimonial carousel (clips from Instagram/YouTube)
2. Google Reviews widget integration
3. Trust badges section (certifications, affiliations)
4. Live social proof notifications (“X people signed up this week”)
5. Student metrics display (“500+ students trained from 10+ countries” as visual badge)